A Facebook video thumbnail is a cover image for videos. This is the image that users see before they watch or click on the actual video. The thumbnail plays an important role in attracting the attention of potential customers to your video and then leading them down your funnel.
What tools do you need?
Many people assume that you need expensive software or tools to create an appealing thumbnail. However, this is far from the truth! There are many free tools on the internet. If you have the means, I recommend Photoshop. However, if that's not possible, I recommend a free online tool called Canva!
What size should my thumbnails be?
The size of the thumbnail depends on the size of the video. As a rule, the videos we create have a small aspect ratio. Therefore, your thumbnail should also be small. If you upload a thumbnail whose dimensions do not match those of your original video, it may appear stretched or squashed. Also be careful not to upload too much text as Facebook doesn't like the spammy look on its platform. Click here to check if your thumbnail contains too much text.
Important factors for a thumbnail
Viral video marketing can also increase brand recognition, as customers are more likely to remember a video than a text-based advertisement. This can help companies stand out from the competition and build trust with potential customers. Videos can also be used to convey complex messages in an easy-to-understand format.
What does it take for a marketing video to go viral?
Creating a marketing video that goes viral is no small feat. It requires a level of creativity, dedication and understanding of the audience that can make or break a video. For a marketing video to go viral, several key elements must be present.
First, the video must be entertaining and engaging. This means that the video should grab the viewer's attention in the first few seconds and hold it until the end. The content must be memorable and the images must be eye-catching. The video should also contain a strong message that resonates with the target audience.
Secondly, the video should invite sharing. It should contain an element that encourages people to share it with their friends and family. This can be something simple like a catchy slogan or a funny moment to share.
Thirdly, the video should be optimized for the platform on which it is shared. Different platforms have different algorithms for how content is shared and viewed.
Fourthly, the video should be promoted aggressively. This could include paid advertising, influencer marketing and other tactics to get the word out. Advertising should also focus on the right channels to ensure it reaches the right people.
Finally, the video should align with the brand's message and mission. The content should reflect the brand's values and resonate with the target audience. This consistency helps to ensure that the video is successful and is seen and shared by the right people.
What elements make a viral video?
What elements need to be considered when creating a video that you hope will go viral?
* Intriguing concept: A video must have something unique or controversial to attract attention.
* Production quality: A video must look professional and have a high production value to be taken seriously.
* Content: The content of the video must be entertaining, funny or informative to get the viewer's attention.
* Platform: A viral video must be shared on the right platform to reach the right audience.
* Message: A video should have a clear message that resonates with viewers.
Conclusion
Overall, viral videos can be an effective marketing tool, but they require careful planning and execution. It's important to have a clear message, use creative imagery and create a video that grabs people's attention and encourages them to share it with others. With the right strategy, viral videos can be an incredibly effective way to promote a business.
Are you ready to create a viral eCommerce video ad? ShopyScale can help your brand and products stand out through viral videos. Learn more about our services today!