Like it or not, we all judge books by their covers. When you run ads on Facebook, you want to get people to look at something they didn't actually want to see. That's why a thumbnail can make or break the success of an ad campaign!
So how important is a thumbnail? When you create a video ad, many Facebook users have autoplay turned off on their mobile devices, which means they have to click on your video to play it. One of the best ways to get them to click is to have an engaging thumbnail that triggers curiosity, surprise, etc.
Facebook makes it easy by randomly selecting a thumbnail from your video. But let's face it, the top influencers on platforms like YouTube, Instagram and TikTok all use thumbnails!
We recommend creating a custom thumbnail 100% of the time! Facebook's automatic thumbnail selection can show blurry sections of the video, which is less appealing. Adding a custom thumbnail, even if it's only slightly edited, has consistently produced better results!So what is a Facebook thumbnail? A Facebook video thumbnail is a cover image for videos. This is the image that users see before they watch or click on the actual video. The thumbnail plays an important role in attracting the attention of potential customers to your video and then leading them down your funnel.
What tools do you need?
Many people assume that you need expensive software or tools to create an appealing thumbnail. However, this is far from the truth! There are many free tools on the internet. If you have the means, I recommend Photoshop. However, if that's not possible, I recommend a free online tool called Canva!
What size should my thumbnails be?
The size of the thumbnail depends on the size of the video. As a rule, the videos we create have a small aspect ratio. Therefore, your thumbnail should also be small. If you upload a thumbnail whose dimensions do not match those of your original video, it may appear stretched or squashed. Also be careful not to upload too much text as Facebook doesn't like the spammy look on its platform. Click here to check if your thumbnail contains too much text.
Important factors for a thumbnail
So what is a Facebook thumbnail? A Facebook video thumbnail is a cover image for videos. This is the image that users see before they watch or click on the actual video. The thumbnail plays an important role in attracting the attention of potential customers to your video and then leading them down your funnel.
What tools do you need?
Many people assume that you need expensive software or tools to create an appealing thumbnail. However, this is far from the truth! There are many free tools on the internet. If you have the means, I recommend Photoshop. However, if that's not possible, I recommend a free online tool called Canva!
What size should my thumbnails be?
The size of the thumbnail depends on the size of the video. As a rule, the videos we create have a small aspect ratio. Therefore, your thumbnail should also be small. If you upload a thumbnail whose dimensions do not match those of your original video, it may appear stretched or squashed. Also be careful not to upload too much text as Facebook doesn't like the spammy look on its platform. Click here to check if your thumbnail contains too much text.
Important factors for a thumbnail